Marketing Automation

WHAT WE DO

It’s true: Today’s most successful companies use marketing automation software. But it’s not that simple. To “do marketing automation right,” you need a meticulously planned approach that ties your technology and tactics to your marketing strategy. We build informed, data-driven strategies that focus on the behavior, needs, and interests of your prospective buyers to improve their experience with your brand and drive more leads for your sales team.

STRATEGIC REQUIREMENTS

Align the goals of your marketing and sales teams to improve lead management and lead quality from marketing to close.

EMAIL MARKETING EXECUTION

Manage your entire email marketing strategy including campaign targeting, lead scoring, lead nurturing, list segmentation and data cleansing.

MARKETING AUTOMATION AUDIT

Assess your current system based on our experience working with Eloqua/Oracle, Marketo, Pardot, and Hubspot to determine your level of marketing automation effectiveness.

MEASURE AND TRACK

Utilize closed-loop reporting best practices to continuously optimize campaigns and performance to get the best results.

THE PROBLEMS WE SOLVE

It can cost a fortune to find and train top marketing automation talent, and short-term help is even harder to find. Consider supplementing your team with us, instead. We solve these common marketing automation challenges: